Adverting costs money, make sure you spend it wisely!
You have a business. You have a budget. Why would you bother making a website? Your advertising dollars are already tied up in so many other things. If you look at all the different forms of...
View ArticleStop losing money on your Facebook Page profile image
Is a Facebook page part of your marketing strategy? Have you done any customizations? Having a Facebook page and doing no customization to it, is like trying to sell your best product, but never taking...
View ArticleWhy does your captcha suck?
Captcha was a necessary invention to prevent spam bots from auto filling out your forms. Spam bots are computers that pretend to be human, fill out your online forms, and submit it, resulting in hours...
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How do you handle stupid questions?
If your business is providing a product or service of any kind, eventually you will have to provide some form of support, at least if you want to stay in business. But how do you handle a customer when...
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What is marketing?
I want to make sure that we are on the same page when we are talking about Marketing. Marketing is not advertising. To define this point I am going to take two definitions, straight from Wikipedia....
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Who are you marketing to?
You have to know who you are marketing to, period. What kind of people are they? What do they do? What do they hate? You cannot just say I am marketing to everyone. That’s like taking your money, and...
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Are you comfortable with Unfiltered Feedback?
One of the most important terms to me has been “unfiltered feedback”. How many people are familiar with that term? Unfortunately, not too many. A quick explanation of unfiltered feedback is this:...
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What is your marketing hub?
A marketing hub is simply a center for all your marketing efforts. In most cases, it is your website, simply because it is the most versatile platform. You can provide information Your marketing hub is...
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Is your business Faceless? - 5 questions you need to ask about customer contacts
I came across a company today that I really liked. They had some great products, a clean and refreshing look to their website, and they looked like a group that I would want to work with. I was...
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Your business is awesome; build yourself an effective website that represents...
There was a time when having a website was pretty cool. It didn’t matter what it looked like, or how hard it was to find things, if you had a website you were ahead of the curve. However, over time...
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